How Important Is Your Brand to You?
If building your brand is important to you, there are some things you should do to protect it. You will never see a Fortune 500 company use their logo on an advertisement in a way [...]
Branding Basics
Let’s face it, not many micro-business owners and entrepreneurs can afford to hire a marketing expert that will walk them through developing a branding strategy. At least, not at the rate a marketing expert should [...]
Leaders and Solutions
Leaders think and talk about the solutions. Followers think and talk about the problems. —Brian Tracy
Repost: Understand Your Why
Success depends on your understanding of why you do what you do. You cannot define the "what" or the “how” unless you have clarity on the “why.” Know the reason – the original intent, the [...]
Social Media Manager or Poser?
Is your social media manager really managing your social media presence? Or, are they actually posing as experts making random posts but not providing you any real value? It's a good question and one that [...]
3 Easy Ways to Build Your Brand
Before we get start, understand first that a logo is not a brand. Nor is your brand the compilation of your letterhead, envelope, and matching folders. Got it? Good! Let’s move on. Building your brand, [...]
The Cost of A Small Business Website
What is the cost of a small business website? What should it cost to develop a website for a nonprofit organization, a church, or even a political campaign? The true answer to those questions is... [...]
National Small Business Week 2014
Honoring America's entrepreneur's, May 12-May 16, 2014 has been declared National Small Business Week by the U.S. Small Business Administration (SBA). Every micro business, small business, entrepreneur, and anyone thinking of starting a business should [...]
Reason Churches Need to Be Online
About one-third of Millennials are using online search to scope out a church, temple or synagogue online. This increases to over half (56%) of practicing Christian Millennials who do the same. It may be that [...]
Teams Function Better When They Meet Together
Teams function better when they meet together. It's true. I was recently listening to Andy Stanley's Leadership Podcast on the subject of "Leading a Team Meeting." Though Andy brought out some good points, one the [...]